The Bona Fide Store & BarberShop


Our barbers

Our team of highly skilled & licensed barbers are here to make sure you look and feel your best!



Carlos “Exit” Landeros, is a San Marcos, CA native who has since relocated to Orange County, CA. As a US Navy Veteran, Exit spent his years serving others and he continues to do so while mastering his craft of barbering. When asked what initially piqued his interest in becoming a barber he said, “the desire to please a person by providing proper and impeccable service and a haircut…” and it’s this reason that still holds true after 11 years of being a professional, licensed barber.



Hello my name is Erick I was born and raised in Santa Ana California. I’ve been cutting hair since 2016. When I’m not doing that I’m surfing, cooking or seeking out the best al pastor tacos in OC. I also make a pretty decent old fashioned. My pet peeve is when clients dump everything out of their pockets onto my station, it’s not TSA guys.


In need of a haircut, beard trim or shave? Book your appointment today!

It pays to look well! Book with one of our highly skilled, licensed barbers today! If you have any questions regarding booking please email us at


Parking Guide

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Official Store and Barbers shop of Bona Fide pomade! 


It all started with pomades…

In 2012 when we developed and released our first product, the Superior Hold, the goal was simple: create a hair product that worked under a brand name that would dictate every aspect of how we would run our business, Bona Fide. Since the beginning, we’ve take this approach very seriously. From us, you will never see outlandish claims like “my pomades are the best in the world” or “I’m revolutionizing the hair industry” because what works best for some might not for others and ANYONE who tells you they’re revolutionizing anything in the hair industry is trying to sell you something you don’t need. Through and through, Bona Fide is transparent, honest, and everything we do is in “good faith” which is what the latin phrase bona fide means. We wouldn’t have it any other way. From Bona Fide, you can expect American Made hair products of the highest quality and consistency along with customer service that strives to demonstrate to you how much we appreciate your business and support!

The BONA FIDE STORE & BARBERSHOP is our way of doing our part in keeping the tradition of barbering alive and well into the future. We want to utilize this space to provide great haircuts in a clean and sanitary environment for our community and to our extended friends and family that might visit us from different parts of the world. By engaging our community in an impactful manner, we hope to create your friendly neighborhood Barbershop and Bona Fide Store!


Barbering services:

  • Traditional & Contemporary Haircuts

  • Hot Towel Shaves

  • Beard Trims

The Bona Fide store:

  • All Bona Fide Products & Apparel will be available for purchase at the Store




Located in the heart of Santa Ana, you’ll find us walking distance from the Santa Ana Train Station and a quick drive from Downtown Santa Ana!


Visit us!

730 N. Poinsettia, Unit B
Santa Ana, CA, 92704

Mon: Closed
Tues - Fri: 9 am to 8pm
Sat - Sun: 9 am to 4 pm

(714) 362-6828


Questions or concerns?

Send us a message and we’ll get back to you promptly.

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